Helle Bundgaard, the founder of Motivation Factor, and I have just released
About The Motivated Brain:
Motivation breaks apart starting with the Energy Drainers that distract from the current goal, clutter the mind, and waste resources. Next Needs not being met further hinders motivation by invoking the stress response that hijacks the brain. When this occurs it is almost impossible to live with a greater Purpose in mind and to use our Talents effectively. Together this makes us less resistant to setbacks with further reducing our motivation. Not to mention the short and long-term effects on physical health and well-being.
In this book the relevant brain areas and circuits thought to be involved in the Hierarchy of Motivation were reviewed. While not an exhaustive study, our goal was for you to come away with a sense that the four levels in the Hierarchy of Motivation are connected and build on each other not only in the Motivation Factor Framework, but also in the brain. As with many frameworks that require learning and change, the proof is in the trying. We are confident that by tapping into established neural circuits and behaviors, that positive changes of increased personal awareness and personal growth can be attained by anyone who tries. It is our hope that you are convinced that not only can the brain be trained, it can be motivated!